Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Intro
I'm an electrical engineer by training; got my BSEE at Purdue, my MSEE at USC then worked at Cypress Semiconductor (now part of Infineon) in Silicon Valley before moving back to Lahore to do all the things I couldn’t do on an H1-B visa’s creative restrictions.
I'm currently the art director at Bareezé Man - a luxury menswear label based out of Lahore, Pakistan.
Work
My work is interdisciplinary in nature, and the goal has always been to design things across boundaries. My engineering background combined with my passion for design - both physical and digital - and concerted efforts to teach myself design tools, techniques, methods and management allow me to create and deliver across departments and functions.
Bareezé Man is a mens fashion label that is part of Pakistan’s largest fashion design, manufacture and retail conglomerate.
Some previous roles I’ve held:
VP of Products, Naseeb Networks (Rozee.pk, Easytickets.pk), Lahore
Technical Product Manager, Cypress Semiconductor Inc, San Jose, CA
Creative Director at Shopistan.pk
Assistant Professor, Electrical Engineering - FAST-NU Lahore
Radio Show cum Podcast Producer, “The Sapuri Sessions on CityFM89 Pakistan”: DJ Mixes with a twist.
Engineer by training and past work.
Designer of experiences at heart.
Art Director at Bareezé Man.
01
[ current ]
Art Direction
Visual Design
Experience Design
Film + Music
02
[ current ]
Art Direction
Visual Design
Experience Design
Film + Music
FRED
The Kitchen.
Art direction and experience design in impossibly irreverent hospitality, at a food lab and pop-up kitchen space in Lahore, unlike anywhere else.
Rozee.pk
(Naseeb Networks)
03
[ current ]
UX, UI Strategy
Digital Product Design
Content Strategy
Startup Org Building
Overhauled Pakistan’s first and largest online job portal upon raising $8M in VC funding.
Built a complete product and content organization to interface and drive legacy engineering and sales teams.
Bareeze.com
SEFAM PVT LTD
Woop.pk
06
07
Cypress
08
The Sapuri Sessions On CityFM89
A weekly 2-hour radio show and podcast, featuring field audio recordings from anywhere and everywhere I’d travelled.
My CV
Available upon request.
